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KEY BY AMAZON

DESIGN & MARKETING - PROCESS CREATION - LANDING PAGE DESIGN - BRANDING GUIDELINES + LOGO REDESIGN - MARKETING CAMPAIGNS & TRAFFIC DRIVERS - OEM PARTNER LAUNCH - PRODUCTION

+ SUMMARY:

• Worked closely with the Key for Car Marketing Team to create traffic drivers and campaigns for the web to be featured accross multiple channels and devices to drive engagement to the main program landing page and assisted the marketing manager in creating campaigns and building the program landing page through Amazon's internal tools.

• Landing Pages design and execution for Desktop and Mobile devices.

• Updated branding guidelines for the Key Team and redesigned logos and built the asset library to share internally and with our stakeholders.

• Was a part of the launch of Ford and Lincoln as the new OEM partner for Key and created content for the marketing campaigns for the launch for onsite and offsite in a timely manner.

• Created guidelines and assisted in directing the photoshoot for the launch to ensure that the final product represents the In-Car Delivery service accurately and also followed Amazon's guidelines to be used for placements across different platforms onsite and offsite.

• Created internal and simplified processes for the team for design related requests.

• Marketing Email design for Key marketing campaigns including Prime Day,

• Worked remotely and maintained communication between stakeholders and team members.

+ FORD/LINCOLN Launch

• Photoshoot: Created the photo shoot guidelines for the photographers and stakeholders to ensure that images were suited for Amazon and could be used for onsite assets.

• Onsite campaigns for launch: created all traffic drivers announcing the Ford/Lincoln launch.

PHOTOSHOOT:

BTS PHOTOSHOOT :) :

-It was freezing cold by the end but worth every second!

ONSITE CAMPAIGNS FOR LAUNCH:

+ LANDING PAGE REDESIGN

• New design for the Key for Car page following branding guidelines for both desktop and mobile: www.amazon.com/keyforcar

• Built the page using the Amazon Internal tools and widgets (Content Grid and Content Symphony) and assisted scheduling the campaigns on the back-end alongside the Online Product Manager

Redesign of the main Key for Car landing page for both desktop and mobile.

+ KEY BRANDING GUIDELINES + LOGO REDESIGN

• Updated the Key by Amazon branding guidelines with the new rebranding (from AmazonKey to Key by Amazon)

• Redesigned the logos and badges that are used by partners offsite

• Created the library content and the files to share with the internal team and business partners.

+ ONGOING ONSITE CAMPAIGNS AND EVENTS

• Created assets for weekly or bimonthly marketing promotional and campaigns to drive awareness for In-Car Delivery.

• Worked closely with the Marketing team to develop the visuals and messaging for seasonal and evergreen campaigns following styleguides.

VALENTINE’S DAY CAMPAIGNS:

ONSITE PLACEMENTS:

OTHER SEASONAL CAMPAIGNS: