INTERACTIVE BANNERS FOR WEB - Duchess and Lion

MARKETING - UX/UI DESIGN - GRAPHIC DESIGN

Using the Paperdoll project for Duchess and Lion, I decided to create an interactive banner for the web with INDESIGN using the paper dolls and the outfits to promote the company's Fall Season. To represent each outfit of the collection I created a swatch for each pattern, simplifying it. The idea was that the user could interact with the banner by hovering on top of the swatch and a dress would show on the paperdoll.

You can click here to view the VERTICAL banner

You can click here to view the HORIZONTAL banner

I used the Amazon website as a reference to mockup how it would look like placed on the web (below).

**this was a personal project and it wasn’t actually used for the brand. I used the materials of the collaboration I did with the company to create this fun piece.